Critically discuss the importance of corporate sponsorship in the Essay - 1

Critically discuss the importance of corporate sponsorship in the events industry - Essay Example A general analysis of the importance of corporate sponsorship in events to the audience reveals that the audience is often in a position to gain, but these gains can be both positive and negative for the parties involved. On the positive perspective, there is issuance of presents and gifts that corporate sponsors often bring with them to woo and reward the audience into and for attending the sponsored event. This is a crucial aspect in that the audience gets to interact with what the corporates have to offer in terms of services and goods through their attendance and sponsorship. Moreover, it offers the corporate an opportunity to market and promote their products, services to the society thereby tapping into potential markets. However, some of these corporates take advantage of the audience to run entertainment events or, in some cases, competitions. These competitions, which are held as raffles only indulge members of the audience, and they serve to entertain the audience and provi de a sense of reality in their interactions. However, this is not fully beneficial for the audience in that some institutions bring out their goods or services in the form of prototypes that they would like to test for the first time. The application of this strategy is usually to the disadvantage of the audience in that any side effects that come to be, only affect the audience, who are usually not informed. However, in some noble cases, the audience is notified of new products by the institution in question, which serves to their benefit in that they engage in a rare feat. Engaging in an event or getting to be part of the unveiling of a new product or service, although as a test product, is a crucial aspect for an audience as it serves as first-hand experience to cherish. Moreover, the service or product is usually free of charge, which means it works for all parties involved in terms of creating an image, as shall be seen later. Altogether, there remains discord towards the benef its and damages of sponsorship towards audiences and their wellbeing. The importance of corporate sponsorship can also be analysed from the perspective of the

Analyzing Black History Sites Essay Example | Topics and Well Written Essays - 1250 words

Analyzing Black History Sites - Essay Example The complex was established in year 1989 under the guidance of the Wajumbe Cultural Institution, Inc., and the San Francisco African American Historical Society. The new non-profit organization was named â€Å"The Center for African and African American Art and Culture† (lately the name was simplified). A financing of the organization comes in many different ways. There are two constant funders: The Department of Children, Youth and Family, and The San Francisco Arts Commission. Also there is a donation option for sponsors and people, who just want to support the center or volunteer in its projects. The site is located on 762 Fulton Street (which is the center of the city of San Francisco, CA), and takes up pretty much space (34,000 sq. ft). Such a big territory was received for the center in order to satisfy the Blacks community needs1, which means that the amount of black people in San Francisco is big enough to form quite strong and influential community that wants to devel op its culture and extend it widely. The destiny of Blacks in San Francisco is quite hard; through their history in this city there were many troubles and obstacles appeared in their way to free implementation of their native culture. First African Americans settled in San Francisco in the middle of 19th century as slaves of white owners of their, since early 20th century they began to develop small communities to preserve their culture and stay together to support each other, many black residents came to the city looking for a better life and searching for resources. According to Jan Batiste Adkins’s research, the population of African Americans in San Francisco started to increase in the first part of the 20th century, after the II World War a big amount of Blacks moved to California to work in a big industry. This pretty much expanded the community of